![]() ![]() We also saw no measurable increases in traffic to the page on the website that we added the images to or the page the GBP listing was pointing to (we could separate the 2 because of UTM codes). We tracked this over the course of several weeks and saw no measurable increases in ranking either organically or in the local pack results. Other GMB fields that impact ranking such as the categories, business name, or website field, generally result in an increase in ranking within 48 hours. We specifically made sure we added them to the page on the website that the GBP listing was linking to. We also tested adding the geotagged photos to the website for 3 of the businesses in the test. For each listing, we added 3 different images and used an online tool to manually add geotags, a document name, and an image description to each photo. They weren’t listings that had any other SEO efforts at the time of the test. ![]() ![]() To test this, we picked 5 different GBP listings that were not actively being worked on. We also discovered some programs do this as well – both Google Business Profile (GBP) and Slack removed the geotags off the photos after we uploaded them. As of 2014, many cameras and mobile phones have a built-in GPS receiver that stores the location information in the Exif header when a picture is taken.ĭuring this test, we discovered that certain website platforms don’t support geotags and actually remove them when you upload the images. The Exif format has standard tags for location information. Geotagging photos is the process of adding latitude/longitude tags to an image so that where the photo was taken can be identified. ![]() Similarly, adding geotags to the photos on the business website had no measurable impact on organic or local pack rankings. TL DRĪdding geotags to images in Google Business Profile (GBP) listings had no measurable impact on rankings in the local pack. When people talk about what strategies they utilize in Local SEO to get their client’s ranking, I often hear references to geotagging images. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |